South India Fashion Awards (SIFA) is the biggest fashion awards in South India that is aimed at acknowledging and awarding the best icons in fashion and related segments across the 4 southern industries. Besides, SIFA will also showcase the design collection from our award winning designers. SIFA is conceptualized and produced by Ajit Menon Trendz, a leading event, modeling and celebrity management agency, based in Chennai.
Ajit Menon is a choreographer par excellence having been part of the Fashion industry for 2 decades. Ajit is also a model coordinator, grooming specialist, event director and celebrity manager. He has worked with leading national and international brands and designers in his glittering career, doing shows in India and abroad.
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SIFA is curated by a well informed advisory board consisting of the following personalities:
- Ajit Menon – Organizer, SIFA 2017
- Aruna R Krishnan – Managing Editor of Ritz, South Scope and Galatta
- Chaitanya Rao – Fashion Designer
- Vijay Adiraj – Actor, Director, Media Personality
- Shanthanu Bhagyaraj – Actor
Award Categories
- Best Runway Model (Female) –Rakshitha
- Best Runway Model (Male) – Atul
- Best Commercial Model (Female) – Pradhayini Sarvothaman
- Best Commercial Model (Male) –Akhil Iyer
- Best Fashion Designer (Men’s Wear) – Vivek Karunakaran
- Best Fashion Designer (Women’s Wear) – Anushree Reddy
- Rising Star Fashion Designer – Shalini James
- Best Fashion Photographer – Venkat Ram
- Best Stylist – Neeraja
- Best Makeup Artist – Ralph Daniel
- Best Hairstylist – Rachel
- Fashion Icon (Female) – Rakul Preet Singh
- Fashion Icon (Male) – Dulquer Salmaan
- Fashion Mentor – Prasad Bidapa
- Special Jury Award – Sohia .M. Joe
