The virtual pageant organised by Impresario Events had 200 participants
Erin Liz John was crowned ‘Miss Kerala 2020’ this year during the virtual pageant held by Impresario Events that had almost 200 contestants. The jury consisted of actors Sijoy Varghese, Rajeev Pillai, Sija Rose and international groomer Nuthan Manohar.
Being a medical student, participating in a pageant was a completely new experience for Erin who found it quite a challenge to balance her classes and assignments with the requirements of the event, “It was my first time participating in a pageant and the online experience was definitely very different from what I expected.
Due to the Covid restrictions this was the first time a virtual ‘Miss Kerala’ event was being conducted but the plus point was that Malayali girls from across the globe were able to participate in the pageant though they were miles away from Kerala. Some of the contestants were familiar with modelling and pageants but an online event was a first for most of them. Aathira Rajeev was crowned as the first runner up of the Miss Kerala 2020 pageant. “Usually for pageants we prepare during the training sessions however I went into this one blindly because I had no clue what the structure of a digital pageant would be like, neither did I know what it would require.”
Aathira, who is based in Los Angeles is an MFA holder in acting apart from being a choreographer, model and actress. She has worked in several TV shows, films and music videos in Hollywood and is also the winner of Nach Baliye Season 7. Aathira has previously won titles like Miss Reshma Beauty USA 2019 and first runner up of Miss Asia International 2018 where she was representing India. “The whole event took almost 4 months of content creation with several tasks to complete. Being in LA was definitely a challenge for me as the time zones were different and sourcing Indian costumes like the Kerala Saree seemed next to impossible. Although I was on my own and had no help with makeup, hair or costume, the entire experience reinforced the belief in me that hard work pays,” she says. Her advice to aspiring young girls, “Even though it is a beauty pageant, a title like Miss Kerala is deserving to the woman who wants to make a positive change in a cause they believe in, its not about being crowned as the ‘prettiest in Kerala’. It is far beyond that, it is not about being a model but being a ‘role model’.”
25 year old Aswathi Nambiar won the second runner up title at the pageant. She is a Purchasing Engineer working in Bangalore, who is basically from Kannur. “I had chosen Mechanical Engineering after my schooling, which meant I was among the handful full of girls dominated by boys. Though I went on to be the best outgoing student of the department, I have had to face a lot of ridiculing for my choices in life.”