British Heritage lifestyle brand ‘Barbour’ is collaborating with Alexa Chung in time for the festival season. Set to hit stores in June the collection will see the designer re imagining outerwear from the Barbour archives through the “Alexa Chung lens”.
Commenting on the collaboration, Chung had stated that some of her happiest memories have unfolded in a Barbour. The smell of the wax alone makes her feel like she’s home. For Alexa Barbour has been part of her childhood, and she is extraordinarily proud that it is now part of her future.
Speaking in the collaboration Barbour is extremely delighted to be working on this exciting collaboration. It combines Barbour’s classic tradition with the fashion, style and wit of the Alexa Chung brand to create a very special collection that is practical, alluring and fun to wear, designed for festivals and a life outdoors.
