Zzungry is out to make Diwali special for those away from home. Zzungry’s ‘29 Smiles’ campaign is all about recreating the home-like Diwali experience for those who are far away from their family.
As a part of the campaign, Zzungry has curated 29 traditional dishes from 29 states of India. Each of these dishes will be hand delivered to 29 individuals hailing from these states. These individuals will be handpicked by Zzungry through their network of family, friends and customers. To each of these individuals who are unable to go home to celebrate the festival, Zzungry will create an exclusive Diwali experience that will add a touch of ‘home’ to their celebrations. A few days prior to Diwali, Zzungry will surprise them with a specially curated meal from their respective states that will be delivered along with a diya and a small note. Each dish curated from the different states best describes the traditions of the region. From the quintessential Kashmiri Rogan Josh to Madhya Pradesh’s Bhopali Gosht Korma to Nagaland’s Bamboo Shoot and fish fritters, the menu includes dishes from the width and breadth of India. Some of the other dishes include Jharkhand’s Thekua, Himachal Pradesh’s Chana Madra, Chattisgarh’s Khurmi and Uttar Pradesh’s Nimoba.
Commenting on the campaign, Subash Baliga, Co- Founder, Zzungry said “Diwali has always had a strong home coming tradition. The memories of food and celebrations are very unique to every household. ‘29 Smiles’ campaign by Zzungry is an initiative to spread cheer among those who miss being with their family on festive occasions. It’s a gesture to make them relive those Diwali moments at home”
Zzungry is all about experiencing the richness and grandeur of traditional Indian food at the comfort of your home . Zzungry offers freshly prepared Royal Indian cuisine handpicked from various parts of India. With an aim to showcase the hidden gems of Indian cuisine to the masses, Zzungry offers specially curated chef prepared food from 29 states of India.
