Smartphone brand Xiaomi has launched Mi Express vending machines which will allow consumers to purchase Xiaomi smartphones and mobile accessories directly. The kiosks are designed to accept all forms of payments across credit cards, debit cards, cash, and UPI, making it a highly convenient way for customers to purchase Mi products.
By introducing these vending machine-style kiosks, the brand will reach out to its consumers directly, eliminating operational and cost inefficiencies for the consumers. All technology equipping Mi Express Kiosks has been researched and developed in India, further extending the brand’s commitment to India.
The company aims to set up several more kiosks in the coming months, and gradually expand the retail plan across more cities. These Mi Express Kiosks can be found across metro cities in public areas with greater footfall such as tech parks, metro stations, airports, and shopping malls. Xiaomi plans to take the overall retail shop count to over 10,000 by the end of this year from around 6,000 now. It is now piloting a new retail format Mi Studio to penetrate tier 2 and tier 3 markets.
