A calendar event in the advertising world, the 37th Annual Ayaz Peerbhoy Memorial Lecture Bangalore was held recently at ITC Windsor. The memorial lecture was delivered by Jitu Virwani, Chairman and Managing Director, Embassy Group who shared interesting nuggets of wisdom and experience from his corporate journey spanning over four decades. One of the most coveted events of the advertising and marketing fraternity, hosted by the MAA Foundation and the Ad club of Bangalore, the lecture series was started in 1980 by MAA Group Chairman Bunty Peerbhoy in memory of his late father Ayaz Peerbhoy, one of the stalwarts in the advertising world. Over the years several well known names like Gurcharan Das of Procter & Gamble, Subhas Ghosal of Contract Advtg Agency, Charles D Peebler Jr, Chief Executive Officer, Bozell Worldwide, R Gopalakrishnan, Executive Director, Tata Sons Ltd, Rakesh Mohan, Deputy Governor, Reserve Bank of India, David Bell, Chairman, The InterPublic Group, Harsh C Mariwala CMD, Marico Ltd, Kiran Mazumdar, Chairman & Managing Director, Biocon India Ltd have delivered thought provoking talks and addressed an eager audience on the challenges of the industry. The evening was hosted by Sadiqa, Bunty Peerbhoy and Akshar Peerbhoy, COO, MAA Communications.