Farsali posted a mysterious photo to Instagram of two side-by-side boxes with the words “Farsáli Privé” etched across them, which had beauty-lovers speculating what exactly was in the works. Privé is finally here, and it will be more than just the one product he teased in the initial post.
Farsáli Privé will be a line comprised of products that they “loves to experiment with. While the original line is meant to be a bridge between skincare and makeup, “Farsáli Privé is more like his private project and that it won’t be mass produced.
The brand’s first launch is Hydration Bae, a gel face mask that hydrates, brightens, and primes the skin for makeup. Twisting open the top of the jar, a blue bursting beads packed with brightening hibiscus seed oil suspended in a clear gel of hyaluronic acid and humectants. As for upcoming launches in the line, Ali plans to crowdsource future product ideas through his personal Instagram page. Hydration Bae. will be available exclusively on Farsali’s website on May 7.
