American sportswear brand Under Armour opens its first-ever physical store in India spread across 1,900 square feet, in DLF Promenade Mall Delhi. The brand is planning to open 10 more stores in India by the end of this year and will access its performance going forward. The brand is already available on e-commerce platforms such as Flipkart, Myntra, etc.
The brand employs some of the world’s best performance materials, cushioning and body temperature management innovations, Under Armour’s products, are engineered to help athletes perform better. The brand has dedicated, sport-specific sections for various athletic activities including training, running, basketball and golf.
Under Armour, products are worn by some of the world’s best athletes including Stephen Curry, heavyweight boxing champion Anthony Joshua; actor/producer Dwayne ‘The Rock’ Johnson, Micheal Phelps among others. Under Armour is a leading innovator, marketer, and distributor of branded performance athletic apparel, footwear, and accessories. Designed to make all athletes better, the brand’s innovative products are sold worldwide to consumers with active lifestyles. The company’s Connected Fitness™ platform powers the world’s largest digitally connected health and fitness community.
