Titan Eyeplus, India’s leading eyewear retail chain, announces the launch of its latest campaign featuring award-winning Bollywood actress Kangana Ranaut. The brand has been breaking the stereotype associated with wearing glasses, encouraging people to embrace it as a part of themselves that can be fashionable and boost their confidence.
Conceptualized by Ogilvy, the latest TVC from Titan Eyeplus, features style icon and ruling queen of Bollywood, Kangana Ranaut along with actor Tahir Bhasin. The ad film open at a Titan Eyeplus store where a contemporary young couple is engaged in endearing banter while trying out a trendy range of frames. They are seen trying on a multiple pairs of frames that are in vogue. Amidst the banter, he is seen cheekily asking her to check the price. Flashing the price tag that reflects Rs. 995, she tries on another pair of fabulous glasses that blows him away. With the Titan tune playing in the background, she asks for the glasses to be billed.
In another effort to break the stereotype associated with wearing glasses, the TVC charms its audience with its subtle yet strong messages. Not only does the ad film tell a story about the stylish couple, but it also highlights the trendy but affordable range of glasses from the Autumn Winter ’15 collection by Titan Eyeplus.
