Casio is hoping to strengthen its presence in the Indian market, Casio India has signed Bollywood actor Tiger Shroff as its brand ambassador. The actor will endorse the brand’s popular range of G-Shock watches. They hope to gain more reach and popularity and hope an increase in sales moving forward. Casio believes that Tiger Shroff is one of the most promising newcomers of this generation.
Within a short time span, he has made a mark for himself and stands as a stylish youth icon. The collaboration is even more special as G-Shock has completed 35 years of toughness and innovation this year. G-Shock has always trotted the innovation footsteps and the brand views this collaboration as a crucial step in strengthening the G-Shock community in India. The actor also feels that the brand is a true reflection of his identity.
Today’s youth are highly enthusiastic about the brands they sport, and the values attached to them. G-Shock watches stand for their toughness and style quotient which is aspirational for the youth of today. Casio is currently running a campaign ‘Challenge the limits’ featuring Tiger Shroff across television, digital and social media to popularise its new range of G-Shock watches.
