The North Face has launched a campaign to make Earth Day as an officially recognized holiday, in which 113 of its North American stores and its global headquarters will be closing on April 22. With the closures, the company encourages its employees and shoppers to “disconnect and explore”.
The earlier parts of The North Face’s “Explore Mode” campaign for Earth Day entail a series of partners with musicians, artists and culinary influencers to create experiences “that encourage people to disconnect digitally and engage with their surroundings.”
The brand believes in this digitally connected world people take time to appreciate the Earth, to feel more connected to it and are more likely to protect it, Explore Mode urges us to unplug from our digital lives to connect in real life to the world, each other, and ourselves in the effort to move the world forward.
