One of the most sought after nightlife locations in the city of Chennai, Illusions the Madras Pub has certainly been making a name for itself these past few months. Having recently celebrated one hundred nights since its initiation, it is evident that Illusions and its staunch patrons are here to stay. What’s more, Illusions has introduced a novel concept in the form of The Madras Wheel – akin to the Wheel of Fortune, where patrons get to spin a wheel that decides what perks and freebies they’re entitled to.
Initiated with the intent to create a unique pub culture in Chennai city, Illusions certainly has found many ways to keep their patrons returning week after week. From run-of-the-mill Ladies Night Tuesdays to the not so conventional Quiz Night with popular RJ Rohan Sen, the schedule at Illusions is constantly evolving.
The Madras Wheel, Illusions’ latest addition, is closely related to the vibe of Chennai city, says Anek Ahuja, Director at Whoa Mama Design, the think tank behind the design elements at Illusions. “We wanted to give people a reason to keep coming back, while maintaining the theme of a throwback to the Madras of old. What we’ve tried to do with Illusions as a whole is to try and create a illusory perspective of what old Madras used to be. We were looking to bring that concept into a pub setting, albeit with a sleek and modern twist,” adds Anek. “With the Madras wheel, we chose to use an element that was closely related to the local culture of Madras – an old school cycle wheel, overlaid with brass and engravings. You can’t really go wrong with the concept of freebies — a patron could spin the wheel and stand a chance to get an entire round of drinks on the house, or even a free brunch,” says Anek. With the rave reviews we’re hearing about Illusions, we’re certain that we’d like to give that wheel a spin!
Check out the Madras Wheel here:
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