Lonovo owned Motorola may be increasing its market in the smartphone sector but has failed to cement its position in the Indian market, which at current is the second largest smartphone market in the world. Once a popular player in the affordable and mid-price segment in the country, the company’s phone business is slipping as competition from its Chinese counterparts mount.
According to research in 2018 Motorola slipped from the 8th position to the 12th position in the market with a 70 percent decline in shipments. There has been a huge decline in shipments mainly due to the huge competitive portfolio from Realme and Xiaomi who were offering better specifications at competitive prices.
In 2015 Lenovo had announced that it would merge with its existing smartphone division, including design, development, and manufacturing, into the Motorola’s Mobility unit. In India, the budget smartphone segment is currently ruled by the likes of newly-emerged Realme and Xiaomi – with Samsung now joining the budget segment with ‘Galaxy M’ series.
There has been a sporadic growth of brands in the online space, while Moto continued with its limited push despite increasing competition. The push should have increased according to growing competition. In 2017, Motorola opened its “Moto Hubs” in the country as competition among the top smartphone manufacturers shifted to gain offline space, but to no avail.
