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The recently concluded first look launch of Lyca Productions 2.0 – Rajinikanth, Akshay Kumar starrer had received a record 1.3 million live viewers for the launch.
The Shankar film, featuring music by A.R. Rahman, first look event in Mumbai had Karn Johar as the host, and had the venue placed in the concept of being inside Chitti The Robot’s mind with a 270 degree screen present to enthrall the viewers.
Another highlight was the augmented reality technology used to feature Chitti the robot present with the audience live even as the Superstar Rajinikanth was present too delighting audience and fans at venue and who saw it online.
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