A textile and fashion designer from NIFT, Prarthna Jain moonlights as a stylist, amateur designer, fashion consultant, music fanatic, fitness and travel junkie and foodie. She’s also the founder of the ‘Peep Street Blog’, a social media blog exploring the various facets of styling, blogging, marketing and publishing.
How do you perceive street fashion? 
My street style is inspired from music festivals, various fashion weeks, derby races, fashion bloggers and flea markets.
Nowadays, runaway trends and the ones on the streets have become the same. Street fashion calls for statement making
accessories and lots of chic and polished style quirks, from waist-cinching belts to the coolest of colour palettes.
What would you wear to the following places / occasions?
The mall – I live by the “three C’s” when dressing for a day of shopping: cute, casual and comfortable. Wearing clothes which can be easily removed, minimal makeup, statement accessories (a nice necklace is my pick) and wedges or booties which look chic and are comfortable for walking around, would be my style.
A cinema – The A/C tends to be set to “Arctic” in theatres and, depending on who I am going with, I would be dressy or casual. So if I am dressing sexy, I should still feel comfortable for two whole hours. I avoid anything too tight. A maxi dress with a cardigan gives the dress a more casual feel, a set of fun charm bracelets, watch and a small bag complete the look.
Lunch with friends – I believe in making a strong impression with a killer outfit. Be it bold floral prints, midi skirts, daytime heels and eye-catching accessories, anything super fashionable is on the menu. Look after your hair! Make a
bun or quick ponytail. I believe detailing does the trick – especially with the eyes and nails.
A casual evening party – ‘Evening Casual,’ ‘Semi-Casual’ and ‘Cocktail’ are the styles. I believe in dressy clothing that is comfortable for all-night dancing. I love wearing black because it is chic, classy and timeless (also red, white or colourful prints work well most times). Selecting the right shoes, jewellery and bags is the key.
Your favourite brands?
I like to shop online from Fancy, Propshop24, Koovs, Madisononpeddar, Sugarrush etc. I also love Adidas, Kate Spade, Moschino, Masaba Gupta , Frou Frou, Papadontpreach, Sabyasachi, Jeremy Scott, Urban Decay and Kenneth Cole.
How would you describe your sense of fashion?
My sense of fashion? Self- Expression! I am a girl who is very impressed by quality and fit. Minimal makeup, especially highlighting the eyes, is my favourite. On Sundays, you’ll find me wandering around in sweatpants, hoodies, or
pyjamas. Vintage, bohemian, urban and minimalistic are my all-time favourite looks. Accessories are the vitamins to
my clothes.
