Saarank by Subitha Rani shares their Onam Edit with the elegant handloom
Onam is the special time of the year when the Kerala handloom takes centre stage along with the Pookalam (flower carpet), King Mahabali, Vallam kali (boat race) and Sadya which are all synonymous to the festival! Step into God’s own country and you will find men, women and children embracing different styles of the Kerala handloom. Ritz catches up with designers who have crafted their Onam edits with this elegant handloom!
Compiled by Riya Sonny Datson
Saarank by Subitha Rani
Your inspiration to work on Kerala Saree?
While the Kerala handloom is our ethnic fabric, the mural painting is our ethnic art and they complement each other very well. It is very important to ensure that fabric painting is done on good quality fabric and our handloom is one of the best mediums for this art. Being the festive season, Kerala Sarees are always in demand.
Tell us about the main idea behind your collection:
We have traditional mural art painting on sarees, shirts, bags and dress materials. This year, silver and black seems to be the most trending shades. We have introduced Pichwai work in our collection, which is a Rajasthani form of traditional art. We have also tried to experiment with Chinese lettering on the Kerala handloom. Apart from the pieces on display, we undertake customised orders.
As a designer, what is the one thing that you love about your collection?
Art is sheer passion for us and for the very same reason, Saarank is not just a mere business enterprise, it is an art studio that has art being featured in different mediums. Our main focus is on the perfection of our craft.
What according to you is the USP of the collection?
We use handloom sarees in our collection and each painting is handcrafted which demands skilled workmanship. As our focus is on the perfection of art, our products are very reasonably priced.
Price: Starts from INR 3000
