Rihanna is all set to launch her luxurious fashion brand with the investment of LMVH the first time that the conglomerate has launched a brand from inception since Christian Lacroix in 1987. The business is said to open a luxurious men’s Spa and women’s ready-to-wear, leather goods, accessories, and childrenswear.
Perhaps more surprisingly are reports that the brand will also launch tech products, office supplies, home decor, and garden ware. Reports state that the brand will be named Project Loud France, a reference to Rihanna’s long-awaited and much anticipated fifth studio album, Loud. However, this is by no means the finalized name.
A launch date has not been revealed, although the project is said to be further along than initially thought. Rihanna has poured €29,988,000 (about £25.8m) worth of in-kind contributions to the venture, while LVMH has injected €30 million in cash – which would make the conglomerate the majority owner.
