Rhythm Winery is the pioneer of Fruit Wines in India
Rhythm winery is part of Hill Crest Foods and Beverages Pvt. Ltd. and its primary focus is fruit wines. It is located in the outskirts of Pune on the way to Khadakwasla. It has an existing capacity of about 50,000 liters of wine a year. It is proposed to increase this capacity to 75,000 liters by end of this year.
Presently, Rhythm Winery has launched Pineapple, Strawberry and Kiwi Wines. The Kiwi wine was launched in alliance with the Arunachal Pradesh Government on June 2104. Arunachal Pradesh Horticultural board sponsored the Rhythm ArunKiwi pilot project to promote kiwis from their region.
Rhythm Winery has recently launched three more Fruit Wines, namely Plum, Peach and Mango in August 2015.
Strawberry Wine: This fruit wine is made from grapes and blended with fresh strawberries from Mahabaleshwar. It is semi sweet and about 12% in alcohol. It is available in 750 ml and 375 ml size bottles.
Pineapple Wine: This fruit wine is made from grapes and blended with Quins varietal of pineapple, which is procured from Kerala. It is off-dry and about 12% in alcohol. It is available in 750 ml and 375 ml size bottles.
Kiwi Wine: This fruit wine is made from grapes and blended with Kiwi fruit produced in Arunachal Pradesh. It is manufactured in alliance with the Arunachal Government, hence the name “ArunKiwi”. It is off-dry and about 12% in alcohol. It is available in 750 ml and 375 ml size bottles.
Peach: This fruit wine is made from grapes and blended with Peach procured from the chilly regions in the north of India. It is a tangy wine with 10% alcohol content. It is available in 750 ml and 375 ml size bottles.
Plum: This fruit wine is made from grapes and blended with Plum procured from the chilly regions in the north of India. It is a tangy off-dry wine with 10% alcohol content. It is available in 750 ml and 375 ml size bottles.
Mango: This is the most awaited of all of Rhythm Fruit wines made from the royal Alphonso plucked from the Ratnagiri region in the east of India. . It is a semi-sweet wine with 10% alcohol content. It is available in 750 ml and 375 ml size bottles.
VIDITA MUNGI
MAJORITY STAKEHOLDER AND MARKETING HEAD
A young entrepreneur and investor in Rhythm Winery, she heads the Marketing department of the company. She came to know of Rhythm Winery through Gulu Jagtiyani, a family friend and founder member of Rhythm Winery. This unique product took her interest and she began to research upon it. After conducting some study via focus groups, reading literature on wine making and getting familiar with the concept of fruit wines, she decided to invest in this winery. Since then she has been a great patron to the success of the product in the market.
