Reliance Trends Announces the Launch of Point Cove – California Clothing Company

eliance Trends, in collaboration with its partner Cherokee Global Brands , announced the launch of Point Cove, its new California-inspired brand.

Point Cove, created by Cherokee Global Brands’ in-house design team, is a California lifestyle brand that offers colourful and fun-filled products crafted to deliver a well-balanced combination of playfulness and sophistication. Categories include apparel, accessories, and footwear for kids in the age group of 2-14, with the entire product range featuring bold colours that bring home the California spirit.