Relaxo Footwear Ltd has signed Bollywood actor Ranveer Singh as the new brand ambassador for its casual wear brand ‘Flite’. Flite aims to leverage the popularity of the actor to reach out to its target audience and strengthen its leadership position in the Indian footwear market.
Speaking on the collaboration Flite says that Ranveer is an actor who has set new benchmarks in Bollywood. Ranveer’s vivacious and energetic personality resonates well with their brand positioning. Flite is looking forward to a successful journey with him and capitalizes on his incredible popularity across masses.
Relaxo is one of India’s leading footwear firms and sells under brands Sparx, Flite, and Bahamas. It currently has 300 exclusive brand outlets across the country. For the fiscal year 2018-19, Relaxo had posted revenue was of Rs 2,292 crore ($329.8 million) with a profit Rs 175 crore.
