Panakkam to quench your thirst this summer

Bangalore-based ethnic drinks maker Paperboat has launched Panakkam, a South Indian favourite in Bangalore, Hyderabad and Chennai. Panakkam is a sweet and spiced drink made using jaggery.

In an effort to introduce newer variants, Paperboat has also just introduced two more products, Neer More (spiced buttermilk) and Chilli Guava. The Paperboat brand is known for its quirky and fun approach to its marketing activities as much as its high quality of products.