Sri Palam Silk Sarees unveiled their latest concept collections for the upcoming festive season. In a fashionable event held at a city hotel on Thursday, Palam presented the 2015 Deepavali Collection. The lineup featured five concept collections Palam Hues, Silverline, Blend’n Trend, Xpressions and Showstopper, representing what is current and trending in the realm of fashion today.
Speaking on the occasion, Mrs. Jeyasree Ravi, owner of Palam Silks said, “It is with great pleasure that we launch our collections for Deepavali. Our collections this season are a combination of varied designs, fabrics and colours that are fashionable, yet practical for the younger generation as well as our doting clientele.”
Following up on the success of the Neon Silks Collection last year, the event commenced with the unveiling of the Palam HuesCollection that presented sarees in colours never seen before. Pure silk sarees in coral teamed up with dark grey and purple with pastel shades, amongst many others will hit their store shelves from October 10th.
Next in line was the Silverline Collection, a silk novelty where the traditional gold zari of the sarees is replaced with silver zari, lending the garment an exclusive, radiant shimmer. Blend’n Trend, another industry first from Palam featuring a mixture of different fibres such as pure silk, cotton, linen and jute coming together in one sixyard garment, featured next on the stage. This made for interesting combinations, rarely seen before in silks.
Adding to the list of innovations was the XpressionsCollection, where the shape of the pallu is uniquely cut to create a design element. The pallu, one of the most important parts of the saree, has rarely been experimented upon in the past and looks certain to garner a lot of attention.
Rounding up the display was The Showstopper Collection, comprised of ultrauber sexy sarees that are designed for the star in you. A revolutionary concept of combining fine silk threads for translucency with traditional silk weaves, this selection of sarees are sensuous, yet graceful, perfect for the modern woman of today who wants to wear her sarees beyond just on festivals or to occasions.
The collections are available at all the four Palam Silks outlets at Anna Nagar, Luz Church Road and Pondy Bazaar in Chennai as well as the Jayanagar outlet in Bengaluru. The sarees are also available online on www.palamsilk.com with delivery across the world.
