ISHARYA opened its first store in Bengaluru showcasing a stunning collection of fashion-forward luxury gold-plated accessories made by using novel materials such as mirror and resin at Phoenix Market City, Whitefield over high tea. Global crosscultural fashion jewellery label ISHARYA, founded by sisters-in-law Gauri Tandon and Radhika Tandon has dressed A-list celebrities such as Kim Kardashian, Jennifer Lopez, Selena Gomez and Bollywood stars like Sonam Kapoor, Deepika Padukone, Alia Bhatt and others. The international brand fuses India’s vibrant heritage with California chic and remains one of the most sought-after names in the fashion jewellery industry. ISHARYA is present in over 60 countries worldwide. The newly launched flagship store in Bengaluru houses the brand’s latest collections which are Indian-inspired but made for a global audience. The opening of the brand’s flagship store also saw the unveiling of the new ‘Mandala and Ayaana Collection’, inspired by their signature hand-cut polki mirrors. Located on the upper ground floor the ISHARYA store provides an intimate shopping environment that allows for relaxed browsing. Just in time for the party season, high heeled Bengaluru’s socialites were spotted picking some of their high-quality, gold-plated fashion jewellery that is provocative and sophisticated. ISHARYA aims to be a place where they can touch and feel the purity of the material and the craftsmanship. The brand is a testimony to the modern, confident, and jet-setting woman of today. Each nuanced element of the store essays the journey of ISHARYA – from an interactive in-house installation to key décor features inspired by coveted collections. The store design features a ‘jaali’ grill, resembling ISHARYA hand-twisted filigree designs. The ornate grill is fashioned out of the brand’s trademarked icon which is part of their logo and serves as the perfect backdrop for the Indian-inspired yet, contemporary brand.
