Advertisement
Clothing firm Monte Carlo said it has roped in West Indian cricketer Andre Russell as the brand ambassador for its sportswear brand Rock It. The Jamaican all-rounder will now be the face of a series of multi-channel marketing and promotional activities for the brand.
Rock it offers gym wear and sportswear including T-shirts, workout vests, sports shorts, track pants, active t-shirts, among others.
Monte Carlo said in a statement that Andre Russell embodies the essence of the brand and his easy vibe is set to take the brand value a notch high.
Advertisement
