Minnie Menon Jewelry, the semi-precious boutique brand, turns 5 this month. This milestone is being celebrated with a high-voltage show at ITC’s Grand Chola on Wednesday Oct 10th.
The anniversary event will unveil Minnie’s new Collection aptly titled ‘Play on Gemstones, play on ’. An excited Minnie said “Romancing the stone has been an integral part of my design aesthetic from the very beginning. Semi-precious stones with their myriad hues, textures, tones and shapes have been my inspiration. To unearth and select stones and create a one of a kind, limited edition has been my constant endeavour. Over these 5 years Minnie’s design narrative has been to combine flair and tradition to arrive at elegant yet timeless classics.
‘Play on Gemstones , play on’ has an array of trendy and striking new age gem stones – from Tree Agate to Bumblebee Jasper and more – to the traditional Amethyst, Onyx , Rose Quartz & Labrodarite. What works in Minnie’s favour is a heightened sense of imagery due to her years in advertising. “I always have a few creations ,what I call ‘image drivers’ in my collections .My creations strive to be ‘mood elevators’ as well and that is why the colours and the stones selected are so critical because they impact the design “.
