METRO, India’s leading retailer of fashion footwear, bags & accessories launched the first exclusive brand outlet (EBO) of its luxury footwear brand DaVinchi in Chennai. Having established a strong affinity with Chennaites over the last four decades and taking a cue from DaVinchi’s popularity among the quality conscious clientele over the last decade, Metro decided to launch the first DaVinchi store in Chennai.
Spread across 700sq.ft, the exclusive DaVinchi boutique store located at Palladium, Phoenix Market City houses beautifully crafted footwear and accessories with intricate designs, made from best quality leather using rich range of colors and finishes for discerning consumers. The store will also offer the newly introduced collection of footwear for women leaving consumers spoilt for choice. DaVinchi offers customizable footwear designs ranging from INR 5,000 to 75,000.
Speaking at the launch, Ms. Alisha Malik, Vice-President Ecommerce and Marketing added “We have a long-standing relationship of 40 years with Chennai, and we are very excited to begin our new innings for our luxury brand DaVinchi in this city. At DaVinchi, our design philosophy revolves around consumer’s comfort. We source the best quality raw materials from international markets and customize our designs based on local preferences. Additionally, we also offer customizable solutions to consumers seeking to experiment with different styles. We believe in offering the ultimate shopping experience to our consumers, our store design is avant-garde, consumer-centric and at par with international standards. We are confident that we will continue delighting our consumers with our dynamic product offering and superior shopping experience.”
Store Address: DaVinchi Shoes, LGF, Palladium, Phoenix Market city, Chennai
Collection in store: The range in the store focuses on colour stories. DaVinchi has premium formal wear in black, tan and blue in footwear and accessories along with a range of patent footwear and textured leather footwear. The brand has recently added suede and dry milled loafers in addition to trendy leather sneakers.
Customization: DaVinchi provides customizable solutions, wherein customer’s initials can be embossed on accessories.
Price range: Rs. 5,000 – Rs. 75,000
About METRO:
Metro Shoes is an unlisted Public Limited company, promoted by Mr. Rafique Malik. Metro shoes is a leading retailer in fashion footwear, bags & accessories and has 410 showrooms in 102 major cities across India. In footwear segment – the company has strong presence in all categories i.e. premium, affordable luxury and value line as also – fashion, lifestyle, casuals and sports. The company has 3 self-owned brand stores – METRO, MOCHI, WALKWAY and manages CROCS brand stores. There are total of 192 Metro Shoes showrooms, 115 Mochi showrooms, 52 Walkway Showrooms & 51 Crocs Showrooms as on date. The Company has its own e-commerce site www.metroshoes.net since 2009.
For more information, please contact:
Ketchum Sampark:
Kirti Khemchandani | Kirti.khemchandani@ketchumsampark.com | +91 9820550976
