Formula One driver Lewis Hamilton is set to launch his own eyewear capsule collection for Police as part of the brand’s sponsorship deal with the British driver’s Mercedes-AMG Petronas Motorsport racing team. Eyewear brand Police stated that the brand’s logo would be visible on both sides of the helmets of drivers Lewis Hamilton and Valtteri Bottas and in the pit garage, as well as appearing on the team’s marketing activities.
In addition, Hamilton, who is a Formula One five-time World Champion, will debut a capsule collection of glasses, as the brand states that he is known for using “eyeglasses as one of his distinguishing style accessories. A preview of the Hamilton collection will be presented during the July edition of the British Grand Prix, while the full lineup is expected to make its debut in September.
This isn’t the first time Hamilton’s has forayed into fashion, the Formula 1 driver launched a fashion collection with Tommy Hilfiger for autumn/winter 2018, which was also an extension of the designer brand being named the official apparel partner for Mercedes-AMG Petronas Motorsport.