For the past three days, Kutty Story single from Thalapathy Vijay’s Master has been the talk of the town. It has broken records to become a raging chartbuster globally. The song sung by Vijay himself is written by Arunraja Kamaraj and music scored by Anirudh Ravichander.
Apart from the catchy tune and the positivity drenched lyrics the other unique feature of Kutty Story is the lyric video that has been released that involved animated motion graphics that have wowed the audiences.
It has been revealed that Logi the associate director of Master and Kaithi a friend of director Lokesh Kanagaraj is behind the concept design of the Kutty Story lyrical video. Director Rathnakumar has heaped praises on him on social media. At the time of this writing Kutty Story has surpassed the fourteen million views on YouTube and industry critics are swearing that this is the next viral Tamil film song after Kolaveri Di which is also composed by Anirudh.