Jimmy Choo, under Creative Director Sandra Choi, introduces CHOO.08O a new classification to address the ever changing modern woman and her increasingly fast-paced life. With Sandra Choi’s style aesthetic now spearheading the design, PreFall 14 heralds an evolving direction with a collection that speaks to the edgy spirit of the brand.
“I love feminine silhouettes, and Jimmy Choo has become synonymous with the iconic stiletto which we continue to reinterpret with every collection. I know, from my own busy life, and from speaking to other women, that we also crave that same glamour and attitude in shoes that we can run around in all day, which is why I created the CHOO.08 Omood.” Sandra Choi, Creative Director
Originating from Sandra’s personal style aesthetic, CHOO.08O features a wardrobe of shoes such as Biker boots, brogues, smoking slippers and trainers all with the signature Jimmy Choo personality.
The name CHOO.08O takes its inspiration from the brand’s creative centre in London. With the design studio positioned on the longitude of -0.08O, CHOO.08O refers to a new orientation, a shifting dynamic that pivots the alignment from that of the high heel to a new centre of gravity, one with a greater sense of movement, freedom, and a new energy. This numerical reference codifies the inspiration in London and reaffirms the city’s dynamism as the heartbeat for this new aesthetic.
CHOO.08O includes some of Jimmy Choo’s beloved styles, including the BIKER boot, DEMI, a slip-on skater shoe in matte black python or antique brushed gold finish, and WHEEL, the signature smoking slipper. These styles are now complemented by a full range of styles. New for Pre-Fall is MARLIN a winklepicker Rocker boot with a contrasting centre of snake detail, MACKAY, a chunky heeled T-bar shoe with zipper detailing, and HARLEY, an urban roper boot with a lustrous distressed finish.
In addition to the styles featured as part of CHOO.08O, Pre-fall hits all the Jimmy Choo high notes with styles that reverberate with rock chic. Biker leather struts in peep-toe booties adorned with ankle straps that wind around the ankle or climb up the foot. ANOUK, the archetypal pointy stiletto works hard across the season in a myriad of colourways including a shaded black to tourmaline glitter that is the perfect fusion of badass and ladylike style.
Strappy sandals for the extrovert with places to go include signature styles like LANCE and XENIA, along with new TALI rendered in bold suede colours of jazzberry or streaked with sequins in gold and black.
Handbags play to all sides with slouchy styles ANNA and ANNABEL, perfect carryalls to take the Jimmy Choo woman through her day. North/South tote, RITA comes in a range of sumptuous suede’s and Tabasco tinted leopard that elevate the utilitarian shape to luxurious new dimensions.
Day bags are smartened up with ALBA and AVA, rectilinear shapes emblazoned with concentric squares in contrasting colours and textures, all of which may be worn cross body, over the shoulder or as a clutch. High evening is covered with glittering clutches and minaudières in sumptuous satin, strass and glitter.
Jimmy Choo is available at BERGAMO, Khader Nawaz Khan Road, Chennai. + 91 44 42050953
