India Circus by Krsnaa Mehta, a Godrej Venture, launched its first store at Palladium Mall, Chennai. The store is designed to bring to life the rich Indian heritage with its contemporary Indian designs and elegant range of products across home décor, dining, fashion and accessories.
Commenting on this milestone, Krsnaa Mehta, Founder and Executive Director, India Circus stated, “We are extremely delighted to open our first store in Chennai which takes our overall count to three in India. Chennai is an exciting retail market and we are extremely bullish on adding more colour and quirk to it especially after the love we have got from them online. There is a great team in the store and we look forward to welcoming the people to experience India Circus in Chennai. Chennai has always been a key market for us and is already among the top 5 markets for us in terms of online sales.”
Speaking about the launch, Anil Mathur, Chief Operating Officer, Godrej Interio, said, “We have strategized to launch nine stores across major cities in India and we are extremely happy with the launch of India Circus’s third store in Chennai.”
India Circus’s experience store is located at the luxury mall Palladium in Narendra Nagar. The decor of the new India Circus store at the new lifestyle destination, Palladium, renders a contemporary feel of the ‘Circus’. The shoebox store of almost 700 sq. ft. is a linear cuboid with 16’ high walls, painted part white and part charcoal, the latter colour continuing on the ceiling, which is a melee of layered services, all coloured in charcoal too. Apart from the white track lights and suspended lights, the ceiling also houses suspended wallpaper frames and clusters of Moroccan lights.
The store is open from 10 am to 9 pm through the week. With the signature India Circus experience, they provide customers with contemporary-chic, sophisticated and affordable styles for various areas of your life, from home décor to personal accessories. With an all-Indian palette, India Circus constantly draws inspiration from both Mughal Royalty as well as road-side chai while offering a diverse and distinct array of moods and tones, which we feel represent contemporary India.
About India Circus:
India Circus Retail Pvt. Ltd. offers contemporary-chic, sophisticated, and affordable style for various areas of your life, from home decor to personal accessories. With an All-Indian palette, they draw inspiration from both Mughal Royalty as well as road-side chai. They offer a diverse and distinct array of moods and tones, which we feel represents India.
About Krsnaa Mehta:
Krsnaa Mehta is known the world over for his quintessential taste in design, textiles, and art and is focused on nurturing relationships, spatial, material and personal through his distinctive designs. This results in spaces and combinations that are bold, balanced and dynamic. Mehta has been associated with various brands like Zeba, Good Earth, Bombay Store, Westside, Celio, among others and has enjoyed several notable distinctions – being honoured by Elle international design awards EDIDA for four consecutive years and represented India at IMAGINE India at MACYS, San Francisco.
Mehta’s design philosophy translates into ‘Taking Indian Contemporary to the World.’ With almost two decades of experience in home décor and having a close relationship with the industry, working with Mehta is a seamless project experience.
About Godrej:
Godrej, established in 1897, is one of India’s most trusted brands. With revenues of $4.1 billion, Godrej enjoys the patronage of over 1.1 billion users globally, with a portfolio ranging from lifestyle products and services to India’s space mission.
The Godrej group’s design thinking has been at the core of all innovation from users perspectives. Godrej has a set of 6 purpose pillars that help collaborative growth in specific directions – Lifestyle, Well-being, Connectivity, Productivity, Energy and Security. Over the coming years, Godrej will continue to expand its portfolio around each of these purpose pillars.
Godrej invests in India Circus:
As part of the lifestyle pillar, In January, Godrej acquired a 51 percent stake in India Circus. With this acquisition, Godrej aims to strengthen the position of India Circus as a lifestyle brand that offers home décor, utilities, personal accessories and fashion products. Collaborating with India Circus is a strategic step towards complimenting and strengthening the lifestyle brands of Godrej.
