Rado brand ambassador and Bollywood megastar Hrithik Roshan was the guest of honour at the new Rado store in VR Mall Chennai today where the pioneering Swiss watchmaker unveiled its season’s festive collection.
Speaking at the event, Hrithik Roshan said: “It is a pleasure to be here in Chennai to launch Rado’s new festive season collection at this beautiful new store. I have been with Rado for six years now and I really identify with the brand’s commitment to pioneering design and the quality construction of the watches.”
As part of the festivities, Rado hosted an exclusive experiential evening themed around the ‘Elements of Time’ with celebrated Chef Manish Mehrotra to showcase its stunning festive season collection. The evening was attended by Hrithik Roshan, Bollywood actress Yami Gautam and a select group of glamorous guests.
Featuring stand out new pieces from Rado’s key HyperChrome, DiaMaster, True Thinline and Tradition families, the collection underlines the brand’s status as the Master of Materials, and as a major design player in the watch industry. The event was a fantastic opportunity for guests to experience the new collection first hand and to hear the stories behind the watches from Rado experts. Among the new 2018 collection, the watches unveiled at the event were:
The new Rado DiaMaster collection
The new Rado DiaMaster models showcase Rado’s bold approach to design and how the brand succeeds in daring to be different. With pared-down details, and large, open and readable dials, the DiaMaster proudly represent Rado’s minimalist design approach. New models in yellow gold and rose gold coloured CeramosTM bring a new slimline but scratch-resistant look to the collection; pioneering plasma features on the new COSC certified Petite Seconde models and smoked sapphire crystal makes an appearance on the new automatic edition, which also offers a glimpse of the movement inside.
The Rado Tradition 1965 Auto
Inspired by the original Rado Manhattan from 1965, this new model takes the very best of the vintage timepiece and updates it to suit the preferences of modern wearers. With the look and feel true to the original Manhattan, but with a larger case, more durable materials and super scratch-resistant sapphire crystal, this is Tradition, updated for the 21st century.
Rado HyperChrome Ultra Light
With the brand’s dedication to innovation and to pushing boundaries, the new HyperChrome Ultra Light is everything you’d expect from a Rado, featuring groundbreaking materials, innovative new elements and showstopping design. Presented in two earthy tones, the bronze and brown pieces weigh just 56g but are obvious heavyweights in the style stakes.
Rado True Thinline Nature collection
Taking the essence of Rado, and blending it with elements of the natural world, the True Thinline Nature collection demonstrates Rado’s supreme ability to create high-tech ceramic colours beautifully and consistently. The vibrant green, earthy brown and tranquil blue of the collection are sure to find a home among watch enthusiasts who love nature and distinctive colours and are looking for an item of long-lasting beauty and quality.
About Rado
Rado is a globally recognised brand, famous for innovative design and its use of revolutionary materials to create some of the world’s most durable watches. Ever since its beginnings in Lengnau, Switzerland, Rado has been a pioneer, with the brand philosophy “if we can imagine it, we can make it” still holding true today.
