House of Khoday, makers of the iconic premium blended whisky brand, Peter Scot, launched Peter Scot Black Single Malt, a super premium beverage alcohol brand. Priced at Rs. 4300 for a 750 ML bottle in Bangalore, the company aims to keep up with its tradition of providing international quality liquor to the Indian consumers. In blind tasting sessions, this single malt has beeen compared with Glenfiddich and Glenmorangie single malts by consumers.
According to Swamy Khoday, Executive Director, Khoday India Limited, “We are the first Indian premium spirits company with a rich legacy of Peter Scot brand. We have made a sizeable investment over the past eight years to develop and launch Peter Scot Black Single malt. We are confident that the new brand will give consumers a significant step up in their repertoire consumption. Peter Scot’s brand equity will give us a huge fillip to single malt market aspiration.”
Khoday’s late Vice-Chairman, L. Srihari Khoday conceived the idea of launching Peter Scot Single Malt in 2008. Swamy Khoday took up this task and fulfilled his vision. With amber gold appearance, hints of orange, nuts-toasted almonds ending towards peaty smokiness and hints of spices, Peter Scot Black Single Malt is ideal for pampering your taste buds and an exquisite gift for connoisseurs of high life this season.
