American Eagle, the iconic denim label from the United States, celebrated the arrival of the brand in Bengaluru with its first ever store. True to the brand’s iconic global identity, the evening was a celebration of individuality, self-expression, freedom and youth. Spanning across almost 3000 sq. ft., the store is located at Orion Mall, Bengaluru. The American Eagle store offers a full assortment of the American Eagle’s edgy and high on style Fall 2019 collection with a distinctive focus on its Holiday Collection. The collection is centered around the concept of “Gifting” and features jeans and cozy sweaters. The Holiday collection for Men is all about 90s washes when it comes to denims, flannel shirts, graphic tees which have the 90s street vibe and hoodies in pop colours! For women, the curvy denims introduced in the previous season was a favourite amongst everyone and will be available this season as well. The plaid and tencel shirts along with branded graphic tees, corduroy and plaid pants is what one can find in this season as well! Specifically for Holiday, the collection welcomes winter by introducing an exciting range of puffer, Ski and Parka Jackets. Apart from that, it also features pointelle mock necks and cropped pullovers in soft fabric and exciting colors and an amazing range of color block hoodies as well. Commenting on the launch, Sooraj Bhat, CEO – Fast Fashion Business, ABFRL at the Aditya Birla Group, said, “American Eagle Outfitters is an iconic denim brand from the US. We have launched the brand in India in June 2018, with our first store in Delhi. In over one year, we have expanded our presence in all key markets, and Bengaluru is our current focus. We strongly believe that Bengaluru as a market is extremely important for a brand like ours as we have consumers here who understand the denim culture and are always updated with the latest fashion trends. We are excited to expand to Bengaluru and are looking forward to cater to the millennials with our unique product offering. We have received an overwhelming response already and will strive towards exciting our consumers in Bengaluru with new trends, high quality products and engaging stores.”
