A fashion show in the city of lights sounds clichéd but what about one up top on the symbol of the city? Sounds unbelievable? Not really we say! Model and entrepreneur Jessica Minh Anh who is known for turning iconic venues into stylish catwalks created a phenomenon once again! After the Grand Canyon, the Petronas Towers and the Tower Bridge in London, it’s the turn of the Eiffel Tower to showcase pretty pouty models in couture for ace well known designers and fashion houses from 10 countries.
Former Mrs. India and designer Shilpa Reddy was primed up for such a one-of-a-kind show in Paris on 31st October 2014. A crème de la crème invitee list included ambassadors and members of government, to business and fashion leaders along with national and international press were spellbound by this intriguing and dynamic presentation. Designer Shilpa Reddy was the only Indian designer to be associated with such an extraordinary iconic event. Shilpa Reddy Studio showcased her Autumn/Winter Collection 2014 at this historic J-Autumn Fashion Show by Jessica Minh Anh,
Ms. Shilpa was seen merging the East and West inspired designs and chose the MALKHA fabric as the base for her designs. She endorsed Malkha as a fashion fabric for sustainable fashion as it combines thousands of years of Indian experience of making cotton with modern engineering skills. Malkha is made exclusively from Telangana and Andhra region (in India) and is engineered using plant-based dyes to produce beautiful fabrics with no environmental pollution. This in itself is a giant leap towards responsible and sustainable fashion. An excited Shilpa quotes,” I am thankful to all the support I got from back home and for the support of team Shilpa Reddy Studio. It was overwhelming to see my collection at the Eiffel tower. A very few designers get an opportunity like this. I am grateful to everything that made this possible.”
