It’s unrestauranting on the rise in Bengaluru, thanks to the chaotic traffic and umpteen gourmet options available easily in the confines of your home. While there are hundreds of restaurants, bars, cafes and breweries mushrooming across the city, there’s also a surge in demand for home delivered gourmand offerings. Move over dal, roti, sabji or the staple rasam – rice, the bold and the beautiful of the metropolis are rejoicing in breaking away from the conventional meals. RITZ Magazine meets a few entrepreneurs in the food and beverage space, who are doing their bit to change the way we dine at home.
BY NAMITA GUPTA
Derived from the Frisian Language, spoken in Netherlands, the word BREA means Bread. With BREA, its founders Dianath Arshad and Mothasim Arshad aim to make the humble bread an intricate part of people’s life. “We also want to take everyone back to their roots highlighting the “goodness of baking” with freshness and ingredients being our heroes. Our family is third generation bakers. We have been in the baking business for about 120 years. Our grandfathers dream of having his bread on every breakfast table inspires and guides us. Our grandfather started with AM Bakery for about two decades, serving the humble bread and bakery items to the British Army. And in 1960, the family came up with Crown Bakery; we were the pioneers of decorative cake making and confectionary. Post that, we worked as a franchise model with Cake Walk and then under the parent company, Renowned Foods, we supplied bakery, snacking, institutional bakery solutions to multiplexes, theaters, malls, corporate houses and leading coffee and restaurant chains across Bangalore,” shares Dianath.
Mothasim adds, “Initially the challenges were to maintain the quality of the product, facilitate and provide the best technology for the products. Sourcing raw materials was also a challenge. With a skilled team of innovators, we were able to overcome all these shortcomings. We use non-bromate improvers and natural Hhrb and plant extract. We are the first commercial bread manufacturers to implement Clean Label policy in India and use age-old baking processes, ethnic products with authentic recipes, quality ingredients and use natural herb extract preservatives. On the retail rack we have five kinds of Bread- the white, brown and multi grain, the Delhi Kulcha, burger bun and Mumbai Pav, Cookies named Bangalore Cookies – traditional local favourite cookies that are drawn from 100-years-old recipes, but the variations are worked keeping the international palate in mind in variants like Butter, Green Chilly- Curry Leaves, cashew-almond, Classic Khara, Ginger- jaggery, Butter salted, Double chocolate and Chocó- chips. We also have our Live Bake outlet at the international airport.
The KIAL outlet serves the Brea Roti, live baked French croissants, 100+ international bakery goodies ranging from cakes, pastries, sandwiches and bakes. We also have 10 BREA Kiosks across Bengaluru and are available in 250 stores which we want to expand to many more across the country.”
