Giving Due Importance To Ads

 Mammootty inaugrated the wonderful organisation Indian Ad Filmmakers Association in Kochi

Kerala superstar Mammootty inaugurated the Indian Ad Filmmakers Association (I AM), an organization of ad film directors formed to ensure welfare of those who work in the ad film industry. He handed over honorary membership of the association to noted film directors and ad film directors, Rajeev Menon and VK Prakash. IAM is the first organization in the country formed for the ad film industry.