Gap Inc plans to honour Earth Day with a longstanding commitment to improving its sustainability within a supply chain and manufacturing process of its two brands. Its new initiatives will accelerate the company’s use of sustainable materials throughout its brands, building on commitments the company had made for its Gap and Athleta labels in 2017.
The Banana Republic plans to source 100 per cent of its cotton sustainably by 2023, through partnering with the Better Cotton Initiative and using recycled or organic means to obtain cotton. At the same time, half of all branded Banana Republic items will be made from sustainably sourced fibres overall. And finally, Banana Republic is adopting Gap’s trademarked Washwell method for its denim products that reduces water usage by 20 per cent in the wash stage of denim manufacturing.
Old Navy plans to increase its sourcing of sustainable cotton and reduce its use of water. By 2022, 100 per cent of its cotton will be sourced sustainably. By the same year, Old Navy will create all of its denim products with methods that decrease its water usage further than its Washwell technique already does. Old Navy has also launched a sustainability platform called Heart Earth to communicate its sustainability efforts more clearly to its consumers. The platform keeps customers up-to-date on the brand’s process of meeting its goals.
