New York based ace designer and master couturier Bibhu Mohapatra launched his first ever jewellery collection, Artemis, in association with Forevermark.
With three key motifs seen in earrings, rings, bracelets, pendants and brooches, the Artemis collection is inspired by the sun, moon and stars. A central Forevermark diamond emerges as the definitive element in each design. It took 18 months for the designer’s sketches to translate to jewellery – a true challenge to harmoniously merge design with precise engineering.
During the launch at the C.Krishniah Chetty & Sons store in Bangalore, Bibhu said that since centuries, the skies have been looked upon for guidance and harmony in our lives. “I’ve combined the surreal forms of the sun, moon and stars to create sensual, romantic jewellery. The central thought behind the Artemis collection was inner balance and outer strength, making it a very special collaboration for me. Forevermark and I have a strong partnership, as I have previously accessorised my shows at New York Fashion Week with Forevermark collections. Their commitment to craftsmanship and excellence, represented by these beautiful, rare and responsibly sourced diamonds, are synonymous with my design philosophy.”
Sachin Jain, President, Forevermark India, said, “We are pleased to collaborate with Bibhu Mohapatra who seamlessly blends the sensibilities of the East and the West in his fashion, as he has done in our new Artemis collection. These elegant pieces go beyond traditional Indian jewellery and yet retain an heirloom value.”
