Sportswear giant Puma as a tribute to Indian captain and its brand ambassador Virat Kohli launched a special collectors edition of One eight cricket shoes. Virat will be sporting these new shoes during the upcoming edition of the cricket world cup in the UK. The shoe design features Virat’s favorite color – white, fused with accents of gold.
The limited edition collection will have just 150 pieces and the first pair from the 150 will be auctioned at the inaugural edition of the Indian Cricket Heroes event in London later this month. The shoes have been priced at Rs 19,999 and will be available at select Puma stores across India.
They will also be sold on Puma’s website and e-commerce platforms Myntra and Flipkart. Puma had collaborated with Virat Kohli back in 2017 to launch the One8 athleisure brand. The brand had reported sales of Rs 100 crore in the first year since its launch with Puma.
