India’s largest e-commerce player Flipkart has launched ‘Adrenex’, its in-house sports and fitness brand. The brand currently offers a diverse range of selection, across 220+ products in the Sports and Fitness category. The launch of Adrenex by Flipkart coincides with the start of the ICC Cricket World Cup 2019 in England, a period that is likely to see sports fever spike across the country.
The launch also comes at a pivotal time for the sport and fitness industry in India, which estimates suggest will be valued at $5.6 billion by 2023 from the current $3.3 billion. Adrenex had first introduced just before the Big Billion Days 2018 and has already grown 3X over that period.
The brand is massively expanding its catalog to address all sporting and fitness needs, from cricket gear and yoga mats to skating gear. As Indians gear up for the Cricket World Cup, Adrenex by Flipkart has launched a full catalog of cricket equipment. The brand also currently houses accessories for all other major sports, such as basketball, volleyball, and football.
