Italian sports-fashion giant Fila has collaborated with Anand Ahuja’s multi-brand sneaker retailer VegNonVeg to launch an exclusive limited edition ‘Masala Mindblower’ sneaker collection. The collection has been inspired by a masala box in design and colour scheme. With the collection, the brand is looking to make inroads in the country’s streetwear market and also plans to take the collection to global markets in the coming years.
Fila is licensed in India through Cravatex Brands Limited which is a part of the Batra Group. The company has planned massive expansion in India and aims to reach a total of 100 exclusive retail stores in the next five years.
The limited edition capsule will have only 100 pairs priced at Rs 9,999 each, available exclusively at VegNonVeg. Fila had earlier collaborated with Nor black Nor white for a similar collection last year.
