Childrenswear trade show Pitti Bimbo, which will take place from June 20 to 22, will feature 560 collections, of which 337 will be from outside Italy, including the first showing of Emporio Armani’s junior spring/summer 2020 collection, marking the designer brand’s debut at the event.
Armani will present its junior collection and will be showcased alongside other “big brands” including Dolce and Gabbana Kids, the CWF Group with brands Little Marc Jacobs, Boss, Karl Lagerfeld, and Billieblush, as well as C.P. Company Undersixteen, Herno Kids, Miss Blumarine, Monnalisa, Petit Bateau, and Philosophy di Lorenzo Serafini produced by Gi.mel.
Other names making their debut at the 89th edition include Araia Kids, G-Star Raw, Jacob Cohen Junior, Lotto, Pinko and Tia Cibani Kids. The June edition will also see the introduction of ‘The Kid’s Lab!’ a new colourful layout concept on the top floor of the main pavilion that has been designed to be a platform for “all expressions of experimental kids’ fashion. Pitti Bimbo’s last summer session was attended by 10,000 visitors in total.
