Chinese e-commerce platform Club Factory is eyeing more Indian sellers on its platform. The company founder & CEO said the company will use the new capital that will create new jobs and widen its offering with Indian sellers on its platform. The company is ‘100% legal’ with full compliance with Indian laws and stores its data in local servers.
The company looks at about 50% of it’s of sellers on our platform to be Indian in the next few years. They plan to invest heavily in localising. In one year, the team has grown from 10 to 50 people. Currently, Club Factory’s majority of sellers are from China. It largely caters to the unbranded products across fashion and accessories at low prices like other similar platforms, which makes it harder for smaller Indian sellers to compete.
With more Indian sellers coming to its platform, the range of products will be wider. It’s looking at segments like ethnic fashion and home-decor among others. Owing to the current political scenario, Chinese companies or their products are being seen critically by some industry stakeholders. Cub Factory’s gross sales grew by 100% last year with the majority of sales coming from non-metro cities and are looking to continue on the growth path. Club Factory gets about 25% of its total sales from metro markets.
