Leading Italian luxury menswear brand CANALI has opened its new store at Palladium Phoenix MarketCity, Chennai. The new 93 square meter (1,005 square feet) store showcases the distinctive features of the brand and is the culmination of careful research combined with the architect’s sensitivity in defining contours and details that exactly replicate our standards worldwide: quality, practicality and solidity.
The aim of creating a modern, comfortable space characterised by a strong personality and meticulous care over detail has been superbly executed and ideally satisfies the needs of the display structures, allowing customers to focus on one section at a time, but without losing sight of the others. The distinctive feature of the boutique, and the facade in particular, is the geometrical composition formed of glass squares and rectangles painted dark grey on the reverse side, some of them backlit, which immediately transform light into a striking feature of the architecture.
The choice of materials like striped stone, wood, glass and leather, and their juxtaposition into similars or opposites, combining warm and cold, opaque and transparent, light and heavy, expresses the pleasure elicited by constant research, where everything comes together to create a sophisticated and unusual space that raises the profile of the products on display and puts customers at their ease.
Venue: CANALI, Palladium Phoenix Market City, 142, Velachery Road, Indira Gandhi Nagar, Chennai-42
