Fast Food giant Burger King is encouraging customers to burn the ads of the rival restaurants as a part of a new ‘burn that ad campaign. This allows a fan to burn the ads of the rival restaurant through an Augmented Reality app that sets billboards on fire. Mobile users can overlay digital images of a blazing inferno that burns away competitors’ ads to reveal a mobile coupon for a free whopper sandwich from the chain’s nearest location.
This isn’t the first time that burger king has focused its attention on mobile marketing. last year, customers of BK’s Spanish franchise were able to customize the fast-food chain’s whopper burger via Instagram, choosing their ingredients before getting a promo code to actually redeem them. in December burger king boosted downloads of its mobile app by 1.5 million with its ‘whopper detour’ stunt campaign that used geofencing to offer 1-cent whoppers to smartphone users who were near rival McDonald’s locations.
