BIRKENSTOCK, a global German lifestyle brand with a heritage in iconic footwear can be traced as far back as 1774. Known for its exceptional comfort and sophisticated footbed technology, the traditional company has announced a launch of its mono-brand store in Palladium mall, Chennai. This successfully marks the opening of the third mono-brand store of BIRKENSTOCK in India after Delhi and Hyderabad, offering both classic models and highlights from the latest autumn/winter collection. The brand is now present in over 100+ countries across the globe.
With the opening of the BIRKENSTOCK Chennai Palladium Mall, store, the brand has taken a step forward to strengthen its presence in the country’s southern region. The new BIRKENSTOCK store initiates a heart-warming shopping experience for loyal fans as well as the fashion-conscious, or also casual shoppers, families, and tourists. The 77square meter retail space offers a total of more than 200+ different models from Germany’s largest shoe manufacturer.
Its stock comprises the timeless classics, such as Arizona, Gizeh, or Madrid. Apart from this, other highlights of the assorted product range for everyone are available as well, including, the popular EVA (waterproof) models and, socks. The collection provided is suitably tailored for Women, Men, and Kids, at prices consistent with its other stores internationally, ensuring it will be a favourite premium lifestyle footwear destination for the entire family.
The store is conveniently located in the heart of the city at Palladium mall a shopping paradise with a dazzling array of fashion and lifestyle brands and entertainment choices for everyone in the family. It is a great hotspot to visit, and the premium shopping district is a fitting environment for the Global brand. The new store in this top inner-city location means BIRKENSTOCK not only benefits from the high footfall in the heart of the city but is also able to further expand its presence in the Indian market.
The new retail concept of BIRKENSTOCK – featured in the store – reflects the brand’s close relationship with nature. Cork, Leather, and Jutes the sustainable core materials of the company are represented in the store environment, which resonates with the core positioning of the high-quality lifestyle label.
From a strategic point of view considering the growing consumer needs, comfort is of utmost importance to today’s consumers, making BIRKENSTOCK a perfect fit to improve the quality of life of its consumers. BIRKENSTOCK stands for excellent comfort, high functionality, and extraordinary quality, and is also one of the top five global footwear brands in the world.
