Bent Chair (www.bentchair.com), India’s leading e-tailer furniture and home décor brand, opened the doors of its offline store to the people of Chennai. Located at KLS Enclave, Teynampet, Chennai, it is spread over a massive 2500 sqft area. It showcases a wide range of products from Bent Chair’s eye-catching signature collections such as the Rocky Star, Lokalferi, Metal, and Tropical collections. Inaugurated by Mr. Sattanathan Lokanathan, Architect, TSO Design Commune, the store offers designs that mix the classic with the contemporary. Bent Chair offers a wide array of modern furnishings teamed with quirky decor accessories for today’s modern eclectic environments. The collections embrace fine craftsmanship and high-minded designs that will surely suit the sensibilities of Chennai. The brand believes in ‘Make In India’ combining the ease of technology with the expertise of traditional Indian artisans to build contemporary urban home aesthetic spaces.
Natasha Jain, Co-founder and CEO Bent Chair said “We effectively utilize the expertise and exquisite craftsmanship of Indian artisans in order to actualize our vision of bringing luxurious yet affordable designer products to Indian markets. Setting up of an offline store can greatly enhance and diversify our understanding of the needs of the customers. With an aim to spread its roots within the furniture and design industry of the country, Bent Chair has planned to set up more such outlets in other cities of India in the coming months”.
“Being in the interior designing field for 9 years, I’ve always wanted to see some designer furniture and decor that suits the taste of the new generation. Getting associated with the brand wasn’t just for the retail; instead, it was done to join the strong workforce that drives Bent Chair. It is not just any other furniture manufacturer, it created masterpieces and every step involved was carefully curated with cent percent perfection, right from R&D to final product. Bent Chair to me is more than just a passion, and to add to this, it was harnessing the Indian labor, what more to boast about the point justifies ‘Made in India’ “Said Sagar, Bent Chair Chennai Partner
About Bent Chair:
Bent Chair (www.bentchair.com) is quirky e-tailer furniture & home decor brand by the father-daughter duo – Natasha Jain & Neeraj Jain; two creative and unconventional individuals, who aimed to create a one-stop shop for all furnishing needs. The entire range of furniture and decor accessories at Bent Chair is produced at its own in-house manufacturing facilities in Ambala, handcrafted by the skilled artisans; also offering online customization to the customers. In a short span of time, Bent Chair has expanded through 10 cities such as Lucknow, Agra, Raipur, Tirupathi, Hyderabad, Chennai, Bangalore across the country. Internationally, they have collaborated with BD Homes in China. Bent Chair offers a range of extraordinary and quirky home decor solutions, that are not only eye-catching but personifies art into a wood, glass, and metal effortlessly.
