Porsche India has today embarked on its most ambitious plan in recent times with the launch of both the all-new, fully electric Taycan range and the latest Macan compact SUV, in addition to announcing a national dealer network expansion plan off the back of its best-ever third-quarter sales performance. Launched at an exclusive media preview hosted at the Andaz Hotel in Delhi, the all-new Taycan range and new Macan will be available for sale across all dealerships in the country, with four new showrooms set to open in the first half of 2022 bringing the total dealer network to nine locations.
The expansion of Porsche’s footprint in India is in response to strong demand for the brand’s product which has culminated in the best third-quarter performance ever, a 25 percent growth over its previous best third quarter from 2014 and a 164 percent gain over the same period in 2020. The three-month period was also the second-best quarter after Q1 2021 in Porsche’s operational history. Overall, the first nine months of 2021 recorded a strong plus of 90 percent over the previous year 2020 or 334 new car deliveries, confirming Porsche India’s ambitious growth plan that includes all areas of business.
Manolito Vujicic, Brand Head for Porsche India said, “Porsche is fully committed to the Indian market with definite plans in place for a prosperous future. Despite continuously challenging pandemic-related developments, our business performed exceptionally well in this market, chalking up its best Q3 results and making Porsche one of the fastest-growing luxury car brands in the country through 2021. Introducing such a revolutionary model as the Taycan and the latest iteration of our popular Macan, to coincide with our dealer expansion is proof positive of the roadmap we are creating for future business growth in India as we invest in new products and facilities throughout 2022. The order books are now open for both Taycan and Macan with first deliveries due early next year.”
