Actors Shanthanu Bhagyaraj and Ciby Bhuvana Chandra at the launch of Ariel’s #ShareTheLoad movement

At a city event hosted by laundry brand Ariel, popular South stars Shanthanu Bhagyaraj and Ciby Bhuvana Chandra highlighted the need to break the chain of gender inequality at home while urging all men to equally share household chores with their wives.

In the spirit of Ariel’s latest See Equal, ShareTheLoad film, both the south sensations supported the conversation Ariel has been driving, that if men can share the load equally with other men, why are they not doing it with their wives? Ariel India has been steering conversations around gender equality at home since 2015 through their award-winning movement #ShareTheLoad and is urging men to be equal partners playing Equal roles. Because when we see equal, we #ShareTheLoad.