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VBev launched its first and only premium Baijiu – JIANGXIAOBAI Pure at Shangri-la in Bengaluru recently. Setting itself apart from other traditional Chinese spirits, JIANGXIAOBAI has subverted the stereotype of Chinese baijiu and braced a young and creative energy. In China, JIANGXIAOBAI has risen to be the most popular domestic baijiu brand among young adults, allowing baijiu to once again be favoured by the young generation. Baijiu cocktails J-Mix, J-Shots, Princess and Ice Breaker were loved by everyone at the launch party.
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